Supporting youth and sports has always been part of Al Masaood’s DNA. It is one of our core CSR pillars and a reflection of our belief that sport unites people, builds resilience, and inspires the next generation to strive for excellence. Our commitment to sports extends well beyond sponsorships and campaigns. It is our way of showcasing Al Masaood’s long-standing contribution to Abu Dhabi’s vision of becoming a global hub for world-class sporting events.

Over the years, Al Masaood Automobiles has endorsed the Abu Dhabi Sports Council (ADSC) in many of the capital’s major tournaments; from the ADNOC Abu Dhabi Marathon to Spartan, the Abu Dhabi Sail Grand Prix, and many others. Last week, we renewed our strategic partnership with ADSC for another three years, continuing our shared ambition to promote an active, healthy, and connected community.

Our flagship brand Nissan also remains deeply connected to the community, and through this partnership, we aim to strengthen that bond while nurturing a generation that is competitive, sports-savvy, and health-conscious, both physically and mentally. Sport, after all, is a universal language that transcends barriers and promotes connection among people and cultures.

Renewing the collaboration with ADSC is not just a continuation of a successful partnership; it is a reaffirmation of Al Masaood’s enduring values of Growing Together, Delivering Value, and Embracing Heritage.