When Project Falcon was first set in motion, we at AMA Aftersales were chasing more than just KPIs. We were chasing a vision to position the Aftersales operation as a strategic, customer-focused growth engine. That seed grew into Falcon 2.0, where we put our blueprint into execution, and re-engineered our business to become more scalable, sustainable, and most importantly customer-centric.
 
That vision took shape with the launch of our KEZAD Parts Distribution Centre, which wasn’t merely a facility, but a bold shift in how we operate. We moved our Parts business to optimise processes and expand our footprint, giving genuine spare parts better reach and availability across the UAE. For our fleet, retail, and wholesale partners, KEZAD meant faster access, higher availability, and a seamless supply of parts to better serve our customers and stakeholders. 

The results speak for themselves. Over five years, we tripled our Parts revenue. Our wholesale business has achieved significant year-on-year growth, serving every major segment; workshops, independent repair facilities, and fleet customers. Our market position within the region has strengthened considerably, reflecting the success of our customer-focused strategy and disciplined execution. But more than the milestones, what defines this transformation is our customer-first commitment. Every decision, every upgrade, every part was genuinely made with the customer in mind. 
This is aftersales leadership in motion.