Our Company

A highly diversified conglomerate and one of Abu Dhabi's leading family businesses.

Headquartered in Abu Dhabi, Al Masaood is a leading, diversified conglomerate with operations across the United Arab Emirates and the broader Middle East.

Established in the late 1960s as the capital’s first registered trading house, the Group has evolved into a powerhouse of enterprise, representing over 30 global brands across mobility, industrial applications, and property development.

With a strong focus on customer satisfaction, after-sales excellence, and long-term partnerships, Al Masaood serves a wide spectrum of clients — from government ministries and large corporations to SMEs and individual customers.

Rooted in a people-first culture and driven by innovation, sustainability, and customer-centricity, Al Masaood delivers integrated solutions that meet the region’s dynamic needs. The Group’s continued success is underpinned by its values: Growing Together, Delivering Value, and Embracing Heritage — aligning seamlessly with the UAE’s national vision for economic diversification and sustainable development.

Our Vision
  • Growing Together
  • Delivering Value
  • Embracing Heritage
Our Mission
  • We commit to building profitable relationships with our business partners by investing in our community, employees and customers, in order to make them happy.
Our Values
  • Empowered – Encouraged to handle job-related problems by myself, inspired to get creative at work, having the tools, resources, and knowledge to perform the job to the highest standards.
  • Excellent – Continuous improvement and delivering excellent results in everything I do.
  • Optimistic – Positive outlook both at work and personal life; an ability to see an opportunity in every challenge.
  • One Team – Working together with immediate team and wider groups, investing in relationships with others.
  • Engaged – Committed to achieve company and personal goals and objectives, striving for business and personal success, enjoying work.