We are dedicated to nurturing competitive, sports-savvy, and health-conscious generations in Abu Dhabi, integrating sports into everyday life and fostering strong connections with local sports communities. Sports have a profound power of not only building long-lasting positive community relationships but also of raising healthy and fit generations. This also aligns with Abu Dhabi’s vision of becoming a premier destination for international sporting events.

Partnership with Al Jazira Football Club

Al Masaood is the Official Automotive Partner of Al Jazira Football Club, one of the UAE’s leading football clubs. This partnership, encompassing Al Masaood and Nissan brands, underscores our belief in sports as a vital component of youth development and community building. Football holds a special place for Nissan, being the world’s most popular sport, and reflecting the brand’s legacy of strategic partnerships with several major global competitions such as the UEFA Champions League.

The 2019 Special Olympics World Games Abu Dhabi

Al Masaood served as a Gold Sponsor and Exclusive Automotive Partner of the 2019 Special Olympics World Games in Abu Dhabi, the largest humanitarian sporting event in the region, attracting over 45,000 spectators. Hosted for the first time in the Middle East and North Africa (MENA) region, and held under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, the event celebrated the inclusion of people of determination in sports and showcased athletes from over 170 countries.

The Special Olympics World Games Abu Dhabi sent a powerful message of willpower and determination that goes beyond sports and competition, and reflected our commitment to corporate social responsibility and the creation of an inclusive society through sports. 

Athletic Talent Fund

Furthermore, Al Masaood supports the ‘Athletic Talent Fund’ to sponsor talented national athletes who have consistently demonstrated outstanding capabilities and determination.

Abu Dhabi World Professional Jiu-Jitsu Championship

The Group also sponsors major events like the Abu Dhabi World Professional Jiu-Jitsu Championship, contributing to the UAE Government’s efforts to promote Jiu-Jitsu in the country and providing local athletes an opportunity to compete globally.

Fatima Bint Mubarak Ladies Open and Abu Dhabi HSBC Championship Presented by EGA

Al Masaood is an active supporter as Official Automotive Sponsor of the Fatima Bint Mubarak Ladies Open, the first-ever exclusively ladies-only professional golf event to take place in the UAE. The event allows amateur golfers the opportunity to play alongside esteemed professionals competing for the top prize.

Emphasising our role in promoting sports and supporting young athletes in the UAE, Al Masaood in partnership with Nissan, was the Official Automotive Sponsor of prestigious global tournaments such as the Abu Dhabi HSBC Championship presented by EGA. The tournament aims to promote golf in the UAE and the region, and is considered one of the most competitive sporting events on the European Tour calendar.

Gary Player Invitational

In 2019, Al Masaood served as one of the major sponsors of the Gary Player Invitational, the world’s leading charity golf series.